The U.S. Department of Commerce, through the Commercial Service arm of the International Trade Administration, has launched a new initiative that establishes an expert network of “digital attaches” in six to eight key markets, including ASEAN, Brazil, China, Japan, India, and the European Union. This initiative will enhance efforts to advance commercial diplomacy, drive policy advocacy on technology issues, ensure linkages between trade policy and trade promotion efforts, and provide front-line assistance for U.S. small and medium enterprises to take advantage of the robust e-commerce channels.
Digital trade officers’ responsibilities will include: assisting U.S. companies increase exports through global E-commerce channels, accessing the global online marketplace, and navigating digital policy and regulatory issues in foreign market. Training for attaches will be coordinated through ITA, with assistance from agencies and bureaus across the Commerce Department.
Digital Attache Fact Sheet (via Commerce.gov)