The Business Innovation in Chile: A Case Study of the Wine Export - Deadline to Register November 17th
As an innovation-driven economy, the United States prides itself on developing and delivering innovative goods and
services domestically and globally through high-tech exports, creative branding, and in-demand services. Among
those exports is our growing wine sector, led by Napa Valley but recently expanding into other parts of California,
Oregon, Virginia, and other lesser known wine producing regions of the United States. Despite this expansion, the
United States remains behind old world wine producers in Europe. Recently Chile and Australia are also outpacing the
United States in terms of wine exports and have been leading the way in innovative production and marketing
On this faculty-focused immersion experience, participants will visit a number of innovative businesses in the wine
export sector and related industries in Chile to better understand how innovation in a highly-regulated sector can
disrupt the traditional approaches taken by Old World producers in Europe and provide a comparative advantage for
Some of the key learning outcomes will include:
• An understanding of how innovation is utilized to drive growth in emerging markets;
• A comparative perspective of an innovative sector active in the home and target market;
• A better sense of the supply chain for a commodity such as wine and how innovation can accelerate movement
along that supply chain and;
• Tools that can be used to leverage enhancements in innovation for U.S. exporters.
For details, click here.
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