WORLD TRADE CENTER GREATER PHILADELPHIA | PHILADELPHIA, PA

  • Membership
    • Become a Member
    • Member Success and Feature Stories
  • About Us
    • Meet Our Team
  • Trade Missions and Shows
    • Medica 2024
    • November 3 - 13, 2024: Trade Mission to Spain, Portugal, & Morocco
  • Services
    • International Trade Counseling
    • Export Finance Assistance
    • Educational and Networking Opportunities
    • Trade Service Provider Referrals
  • Programs
    • Selling to the World >
      • Selling to the World: Training Classes
      • Press Release
      • Global Diversity Advisory Council
      • Export Training Program
    • Initiatives >
      • Making Global Local
      • Educational Institution Partnerships
    • Clubs >
      • China Club
  • Events
    • Upcoming Events
    • Signature Events >
      • WTCA's Global Business Forum
      • WTC Day
      • Global Trade Summit
      • Bringing the World to PA
  • Donate
  • Contact
  • Membership
    • Become a Member
    • Member Success and Feature Stories
  • About Us
    • Meet Our Team
  • Trade Missions and Shows
    • Medica 2024
    • November 3 - 13, 2024: Trade Mission to Spain, Portugal, & Morocco
  • Services
    • International Trade Counseling
    • Export Finance Assistance
    • Educational and Networking Opportunities
    • Trade Service Provider Referrals
  • Programs
    • Selling to the World >
      • Selling to the World: Training Classes
      • Press Release
      • Global Diversity Advisory Council
      • Export Training Program
    • Initiatives >
      • Making Global Local
      • Educational Institution Partnerships
    • Clubs >
      • China Club
  • Events
    • Upcoming Events
    • Signature Events >
      • WTCA's Global Business Forum
      • WTC Day
      • Global Trade Summit
      • Bringing the World to PA
  • Donate
  • Contact
Picture

News

Philadelphia’s Bassetts Ice Cream, Growing Globally, Now Available in Taiwan

1/22/2020

6 Comments

 
​By Graziella DiNuzzo
Taiwan has now joined the growing list of countries who have fallen in love with Philly’s own Bassetts Ice Cream.  “One of their top executives had tasted Bassetts Ice Cream while traveling and had been trying to get it ever since,” says Michael Strange, President, Bassetts Ice Cream, referring to an executive at Hi-Lai Foods, the parent company of Harbour Buffet Restaurants.
​
Harbour Buffet Restaurant, Taiwan’s all-you-can-eat restaurant chain will now include Bassetts Ice Cream on their menu at seven locations starting January 2020.

Strange explains that Bassetts has been pursuing Hi-Lai foods since 2011, “thanks in a large part to Pennsylvania’s Authorized Trade Representative in Taiwan, Irene Tsai, we were able to navigate our way through it all finally and find a way to get our ice cream to Taiwan.”

Quoted in a recent article in Taiwan’s Savor Life Style Magazine, Tsai says, “The Commonwealth of Pennsylvania is the US state with the most representatives in the world, and has established their presence in Taipei for 15 years. I have had the good fortune of having tasted Bassetts every time I go back to Pennsylvania for meetings.”
Picture
Left to Right: Irene Tsai, Zemin Liu, Hi Lai Chief Brand Officer and Harbour Buffet Restaurant Chef
Zemin Liu, Hi-Lai’s Chief Brand Officer tells Savor Life Magazine, “Considering the needs of the Taiwanese consumers, we will introduce 12 flavors including Peanut Butter Swirl, Cookies and Cream and Pomegranate Blueberry.”

​At a press conference, Roning Wu, Director of Marketing for Hai-Lai Foods was pleased that the Taiwanese will be getting the “exact same product as in the US,” since the brand is so “wildly popular in the States and Korea.” 

In 1861, using a mule-turned churn on his farm in Salem New Jersey, Lewis Dubois Bassett invented what would become America’s oldest ice cream – Bassetts.

By 1885, Bassetts Ice Cream was sold at fifth and Market Street in Philadelphia and by 1892 moved to its current location inside Reading Terminal. Ice Cream production was also moved into the basement of the Reading Terminal location.
​“I am certain that my great, great grandfather would be both amazed and proud that Bassetts Ice Cream is now available on the opposite side of the world,” said Strange.

Exporting Ice Cream takes some strategic logistics planning. “When we were first approached by them we needed to make sure that our product would be handled correctly and that we wouldn’t be limiting our brand’s potential growth within the market. About four years ago, we were very close to agreeing on a sale, but could not quite get to the final step. Since then Hi-Lai’s distributor for meats, Mayfull Foods Corporation, added a huge, brand new storage freezer that would make for the perfect environment for our ice cream and the capabilities of delivering to a broad array of clients all while maintaining the cold temperatures needed to maintain the quality of our ice cream door to door. All of that being said, what kept the conversations alive was the superior taste and quality of Bassetts Ice Cream.

One of the reasons for our success in Asia is that our ice cream is less sweet than many of our competitors,” says Brian Bebee, Vice President, Sales and Marketing, Bassetts. “From our experience it seems it’s something the Asian palate prefers. “

Bassetts manfuctures its Ice cream in Pennsylvania using the highest quality ingredients including fresh butter, non-fat milk, and fresh and dried fruits.

Tourists and Philly-area locals traditionally line-up at Bassetts’ only brick and mortar store at Reading Terminal on North 12th Street in Philadelphia. President Barack Obama is said to have enjoyed a cone.

With the help of the World Trade Center of Greater Philadelphia (WTCGP) international trade specialist, Dale Foote, and the Commonwealth of Pennsylvania Office of International Business Development, Bassetts began exporting to China in 2008 and on June 7, 2017, opened its first store in South Korea.

Today, consumers in South Korea can get their scoop at one of over 31 Bassetts stores, called Bassetts Ice Cream Café. The cafes also serve sandwiches, beverages, coffee and ice cream cakes.

Bassetts Ice Cream is planning to export to additional countries “we are in the early stages of conversations with prospects in Malaysia, Chile, Bermuda and the Middle East,” says Strange.

It may not be long before everyone on the planet gets to fall in love with America’s oldest ice cream. 
Picture
6 Comments
ishika link
1/5/2023 06:29:52 pm

Today, when I saw your article, I felt that we are in a different world. It seems like this is a dream, I love articles like this, I also feel that I should do it too but I can't do it 'Your article is really amazing.

Reply
Delhi Escorts link
5/30/2024 01:18:48 am

hii dear hlo how are you

Reply
Call Girl in Lonavala link
8/8/2024 03:09:11 am

Thanks for sharing this lovely post

Reply
Adam Ritter link
8/26/2024 02:31:51 am

I am trying to reach Irene Tsai. Please email me her contact info (including email) or just forward this message to her. Thanks!

Reply
hotel delhi escort link
12/27/2024 11:59:16 am

thanks for sharing
<a href="https://www.angelsofdelhi.com/dwarka-escorts.html">high class dwarka escort</a>

Reply
Model Escort link
6/13/2025 07:49:29 am

Gurgaon Escort | Premium Models for Intimate Moments
Model Escort provides premium Gurgaon escort services for high-profile individuals. Our handpicked escorts combine beauty, intelligence, and poise to create personalized experiences. Whether for travel, events, or private time, enjoy flawless companionship that respects your privacy and exceeds your expectations. Visit: https://modelescort.in/, https://xdates.jimdosite.com/

Reply



Leave a Reply.

    RSS Feed

    Categories

    All
    International Trade News
    Local And Regional News Alerts
    Member News
    Press Releases
    Success Stories
    Wtcgp Events
    Wtcgp In The News
    Wtcgp Newsletters

    Archives

    July 2023
    June 2023
    March 2023
    February 2023
    January 2023
    December 2022
    July 2022
    March 2022
    November 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    July 2019
    June 2019
    May 2019
    April 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    September 2014
    May 2014
    March 2014

Connecting Your Business to the World Starts Here!
​
Whether you have questions about our services or want to explore opportunities for global growth, we’re here to help. Our dedicated team is ready to assist you in navigating the international business landscape.

    How Can We Help You?

Submit
World Trade Center Greater Philadelphia
One Penn Center, Suite 1690
1617 John F Kennedy Blvd.
Philadelphia, 19103
Phone: (215) 586-4240 | [email protected]