By Kenneth Hilario – Reporter, Philadelphia Business Journal
Establishing boots on the ground is often a crux for small-sized overseas companies looking to expand globally, but a new program will give them the assistance to potentially establish a presence in Greater Philadelphia.
That's meaningful since, according to experts, "understanding societal and ethical norms in messaging is essential" when crossing borders.
The World Trade Center of Greater Philadelphia and USA Strategic Ventures created an international business development program to help companies based overseas market products and services and plant physical roots in the United States.
The international business development program "assists international companies in assessing the viability of selling into the Greater Philadelphia and U.S. markets and provides a blueprint with best strategies for entering the market,” said Linda Conlin, president of the World Trade Center of Greater Philadelphia, in an interview with the Philadelphia Business Journal.