The WTCGP is pleased to announce the return of its Trade Tactics Mentoring Program!  Trade Tactics is a unique program developed both for businesses new to exporting and for more experienced companies expanding into new overseas markets. The program is structured to help these companies learn from knowledgeable WTCGP members or other supporters, and to introduce them to the extensive network of support that exists for exporters in the Greater Philadelphia area.  Each meeting begins with an overview of the day’s “trade tactic” and is followed by one-on-one mentoring sessions with experts that can discuss specific international business issues.

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Members of the WTCGP COC discuss conducting due diligence in China

On Tuesday, March 10th, the WTCGP’s CEOs’ China Operations Club (COC) met at the law offices of White and Williams LLP for a roundtable discussion on conducting due diligence in China.  The COC is open to “C” level executives of WTCGP corporate member companies that have current or planned operations in China.

Jim Curtis, executive director of the Commonwealth of Pennsylvania’s Shanghai office participated via conference call from China.  Under the Pennsylvania Department of Community and Economic Development (DCED) export services program, the Shanghai office can provide Pennsylvania companies with their first line of information about potential business partners in China.

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Penguin Brands Inc. of Sharon Hill, PA is a leader in the shoe care and sporting goods accessories market.  With innovation, performance and durability at its core values, Penguin Brands’ products are designed to make shoes and performance gear last longer and feel better, while also being environmentally friendly.  Penguin’s brands include Penguin Shoe Care, Ironman, Sorbothane, Penguin Apparel Care, Tectron and Nathan Performance Gear, which specializes in hydration and nutrition systems, running packs, accessories, and reflective gear.

In January 2009, Penguin Brands Inc. worked with the WTCGP and its connection to the Pennsylvania Authorized Trade Representative (ATR) in Israel to conduct research for their Nathan Performance Gear brand.  The company received country-specific market and industry analyses, as well as assistance with market entry strategies.  Additionally, the WTCGP assisted Penguin Brands in its efforts to partner with a distributor in Israel to launch its Nathan Performance Gear brand in that market. 

The WTCGP has also supported Penguin at trade shows(including the largest pan-European sports show in Germany) and has provided market research on potential partner companies in Denmark, Switzerland, Greece and Portugal.  The WTCGP is also helping the company identify opportunities in Chile, Russia and India.

“Since we joined the WTCGP last year, we have enjoyed working with their unsurpassed global network of trade experts who continue to help us identify and evaluate opportunities.  We count on [the] WTCGP to provide invaluable new (and existing) market intelligence as we look to maximize international sales growth,” said Josh Fishbein, international account executive.  

The World Trade Center of Greater Philadelphia would like to welcome several new members. 

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March 27, 2009 - Briefings and Counseling with PA Authorized Trade Representatives

April 16, 2009 - Trade Tactics Mentoring Breakfast: "Developing an Export Strategy"

April 22, 2009 - Briefings and Counseling with PA Authorized Trade Representatives

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