Increased Opportunities in European Emerging Markets
According to the EU’s Economic Forecast for the Spring 2007, the economic outlook in the EU and the euro zone is for continued robust growth at a rate of 2.9%. Their survey data point to expansion driven by brisk investment growth, a pick-up in private consumption, 5½ million new jobs in the EU in 2007-2008, and the unemployment rate falling to around 6½% by 2008. Financing conditions, both real and nominal short-term interest rates, are still at relatively low levels. Money and credit growth continue to be brisk.
In conjunction with the improved economic outlook for the euro area, is a continuing appreciation of the euro against the US dollar. With this growth comes an opportunity for US companies to expand their export sales into the countries of the EU.
Recently, we extended the reach of the Emerging European Markets program beyond the countries of Eastern and Central Europe to include Northern Africa such as Morocco, Algiers, Tunis and Egypt and other countries of the Mediterranean such as Greece, Cyprus, Turkey and Lebanon. Many of these countries have overlapping distribution systems or serve as hubs for business in neighboring countries. By extending the outreach of the program, we can support new initiatives to more markets and ensure increased success for our companies.
Join us for the next trade mission "Discovering Business in Greece and Cyprus" from June 23 - July 1, 2007. For further information on the Emerging European Markets program, or to become a participant, please contact Jean Marie Marchetto, jmarchetto@wtcphila.org, 215-586-4244.
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