WORLD TRADE CENTER OF GREATER PHILADELPHIA PRESENTS
FIRST ANNUAL GLOBAL BUSINESS STRATEGIC OUTLOOK CONFERENCE

PHILADELPHIA, February 3, 2004 - Businesses concerned with immanent changes in the European Union, the dramatic changes in China or the Free Trade Agreement of the Americas will want to attend the region's first annual Global Business Strategic Outlook conference, presented by the World Trade Center of Greater Philadelphia (WTCGP), on February 26, 2003. Hosted by the LeBow College of Business at Drexel University, and sponsored by Sovereign Bank, the full-day conference will assemble an impressive group of global business educators, as well as leaders on the front lines of global business.

"This conference will give businesses in the region an up-to-the minute global perspective," says Joanna Savvides, president of the WTCGP. "For companies currently engaged in or contemplating global trade, it will provide strategies for dealing with global issues in the Americas, Asia and Europe."

Following is a partial roster of speakers for the conference, which runs from 8 a.m. - 3 p.m., at the Mandell Theater at 33rd and Chestnut Streets:

The Effects of International Business on Greater Philadelphia Region: Andy Cassel, Philadelphia Inquirer
Trends in International Business - The Americas: Ambassador Ross Wilson, senior negotiator for the FTAA, United States Trade Representative
Current Developments (The Americas) and Their Effects on Business: Randy Edler, Edler & Associates
Trends in International Business - Europe: Sven C. Oehme, president and CEO, The European-American Business Organization Inc.
Current Developments (in Europe) and Their Effects on Business: Dr. Michel de Rosen, CEO, ViroPharma
Trends in International Business - Asia: Dr. Carolyn Choh Fleming, Professor of Marketing, St. Joseph's University.
Current Developments (in Asia) and Their Effects on Business: Dr. Richie Lu, marketing director, Asia Pacific, Wyeth

Keynote Address: Victoria Marklew, Senior International Economist, Northern Trust

The World Trade Center of Greater Philadelphia is a Pennsylvania 501(c)(3) non-profit corporation. The WTCGP is a licensed member of the World Trade Centers Association. It is financed partly by grants from Ben Franklin Technology Partners of Southeastern PA, the Commonwealth of Pennsylvania Department of Community and Economic Development, the Delaware River Port Authority and the Philadelphia Industrial Development Corporation. It offers a number of programs such as one-on-one consulting through an extensive network of international trade specialists, market research reports, customized export/import strategies, and educational opportunities through seminars, international trade missions and networking events.

For more information contact Marie Devenney at (856) 968-2050 or mdevenne@drpa.org, or visit our website at www.wtcphila.org