For the first time, the United States is the official partner country for the 2016 Hannover Messe, the world’s largest trade fair for industrial technology, taking place April 25 to 29 in Hannover, Germany. U.S. Secretary of Commerce Penny Pritzker is leading the U.S. efforts to promote America’s world-class businesses, products, innovations, and investment climate for this year’s event, themed “Integrated Industry – Join the Network.” High-ranking government officials from both countries will be in attendance.
Established in 1947, Hannover Messe attracts more than 200,000 attendees from 70 countries. For the first time in the Fair’s history, the United States will be the partner country, which provides American businesses and economic development organizations an unprecedented opportunity to be prominently featured in U.S. exhibition halls and during special events.
“The United States is home to the most innovative and forward thinking companies in the world. But in today’s global economy, it is not enough to simply be the best – we must also let the world know that America is open for business,” said Secretary Pritzker. “Hannover Messe is an unparalleled opportunity to showcase U.S. companies as the most innovative and forward thinking manufacturers in the world to thousands of global advanced manufacturing representatives.”
The Department of Commerce will also host the U.S. Investment Pavilion, a centerpiece of the fair and host to state and local economic development organization exhibitors. The International Trade Administration will have international trade specialists available on the show floor to provide insights into global industry trends, identify the best market opportunities for U.S. products, and facilitate introductions to international buyers, distributors, and investors.
To learn more and register for the event, download this 2016 Hannover Messe flier or visit http://export.gov/Hannovermesse/.
Media Contact/Press Release