Penguin Brands Inc. of Sharon Hill, PA is a leader in the shoe care and sporting goods accessories market. With innovation, performance and durability at its core values, Penguin Brands’ products are designed to make shoes and performance gear last longer and feel better, while also being environmentally friendly. Penguin’s brands include Penguin Shoe Care, Ironman, Sorbothane, Penguin Apparel Care, Tectron and Nathan Performance Gear, which specializes in hydration and nutrition systems, running paks, accessories, and reflective gear.
In January 2009, Penguin Brands Inc. worked with the WTCGP and their connection to the Pennsylvania Authorized Trade Representative (ATR) in Israel to conduct research for their Nathan Performance Gear brand. The company received country-specific market and industry analyses, as well as assistance with market entry strategies. Additionally, the WTCGP assisted Penguin Brands Inc. in their efforts to partner with a distributor in Israel to launch its Nathan Performance Gear brand in that market.
The WTCGP has also supported Penguin at trade shows, including the largest pan-European sports show in Germany, and has provided market research on potential partner companies in Denmark, Switzerland, Greece and Portugal. The WTCGP is also helping the company identify opportunities in Chile, Russia and India.
“Since we joined the WTCGP last year, we have enjoyed working with their unsurpassed global network of trade experts who continue to help us identify and evaluate opportunities. We count on WTCGP to provide invaluable new (and existing) market intelligence as we look to maximize international sales growth,” said Josh Fishbein, International Account Executive.
